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Less is more: reducing C02 emissions can increase custom for UK businesses

UK, 01.08.2011

According to a report from the Carbon Trust, many of the Financial Times & Stock Exchange (FTSE) top 100 businesses fail to meet responsibilities with regards to the UK’s Carbon Emission Reduction Targets and could ultimately be at risk of losing custom.

The Carbon Trust reports that the number of customers who will avoid a store or company with a large carbon footprint has doubled in the past year to 45%. This is alongside claims that only 59% of the FTSE’s top 100 UK businesses have clear cut targets for carbon reduction, indicating that they are in danger of losing nearly half their clientele unless they change their ways.

UK companies are therefore being encouraged to be pro-active in C02 reduction, so as to both adhere to their environmental responsibilities and prevent losing valued customers.

We at Glow-worm are dedicated to reducing our impact on the environment – both with the development of our renewables ranges like Clearly Solar and Clearly Heat Pumps as well as our range of High Efficiency boilers. We recently smashed our zero waste to landfill targets and have a pretty rigorous environmental policy too. But we’re not resting our on laurels as we know that there is always room for improvement.

When it comes to buying a new product, just how important are a company’s green credentials? Would you still consider buying from a company with a large carbon footprint, if the price was right? Let us know what you think, by leaving a comment below.

Where to start? Making the changes

Many things have an impact on the carbon footprint of a business, and there are lots of simple ways in which we can, as employees and employers, cut down and cut back.
  • Recycling – more and more companies are adhering to recycling regulations, including ensuring all cardboard, plastic and paper is disposed of in separate recycling bins, as well as using products such as napkins and tissue which are made from recycled material
  • Travel – although employers can’t control how their employees get to and from work, encouraging car shares and cycle to work incentives can prove an effective means to getting more cars off the road
  • Heating – ensuring the company’s property(s) and production sites are heated in the most energy efficient way possible can significantly reduce carbon footprint. By ensuring less fossil fuel is used and wasted. Investing in alternative energy sources, such as solar and wind power will ensure the company is relying on renewable energy where possible
  • Energy efficiency – using eco-friendly versions of as many domestic items as possible can improve a company’s energy efficiency and ultimately reduce its carbon emissions, so switching to energy saving light bulbs, encouraging people to switch computers and lights off each night and implementing regulations which ensure each employee is monitoring their individual C02 contribution, can go a long way to making a large impact

Each business is different, depending on size, purpose and methods, and will therefore require a different set of carbon reducing targets, but advice is on hand with the Carbon Trust. SME’s and bigger corporations can develop a strategy which is both realistic and unique to them.

For more information on how your business can reduce its carbon contribution and keep consumers coming back, visit the Carbon Trust website, which offers advice from calculating your carbon to implementing personalised targets and plans for your business.


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