Glow-worm investing to secure your business for the future
We're back with our third significant investment into homeowner advertising, coming to a TV, radio or YouTube channel near you. The advertising campaign is targeting homeowners with our glowing message, which is that Glow-worm boilers are reliable, efficient, can help reduce energy bills and come recommended by YOU!
This significant investment into TV, radio, and YouTube advertising, is aimed at helping you grow your business and ensure homeowners ask for Glow-worm products.
Our advert has been tested on homeowners and has been a real hit, reaching over 23 million views across popular channels including All 4, E4 and ITV. Add to this, over 7.5 million people listened to our radio advert which features the voice of StarTrek star David Ajala.
This next round of advertising will reach over 105 million homeowners across our chosen channels, with our YouTube advertising specifically targeting those who are most likely looking for a new boiler through key word searching.
How does our advertising help you?
As well as continuing to raise awareness of the overall Glow-worm brand to your customers, we’re diving homeowner leads through the find an installer section of our website for you sent directly to you via Club Energy.
The ongoing investment in homeowner advertising supports our drive to ensure recommending Glow-worm products to your customers is even easier, helping to keep your business and the homes of Britain glowing.
We’re increasingly growing our resource library for you, with dedicated homeowner literature available on the Club Energy catalogue including quote folders. We also offer a wide range of digital assets to use across your own websites or social channels. Exclusive products training is available via The Glow-worm Academy, where you can book virtual or in-person courses in one of our Centre of Excellence venues. You can access all of the above, and more through Club Energy.
Get an exclusive look behind the scenes of our new homeowner TV advertising campaign
As expert engineers, we have one mission: to create boilers that perfectly meet the needs of your customers. To achieve this, we work hard and don’t hesitate to put ourselves in your customers shoes to better understand what your homeowners want.
Meet George, passionate about his job and always looking for the best solution for his customers and Charlie, serious and observant… whilst George liked to morph into different customers to act out their needs, Charlie takes perfect note of his requests and makes sure to log them into his check list for the perfect boiler design.
George and Charlie never stop creating the best product at every stage of the production cycle. Only when their work is done, will they allow themselves to relax.
Keep your business glowing
We know that when it comes to keeping Britain glowing, you’re the real stars of the show. With a huge reach across TV and radio, we’re hoping our new campaign brings you many more adoring fans.
- Broadcasting on channels such as Channel 4, Sky channels, ITV, More4, Gold, Dave, and E4
- Reaching over 105 million people between October and November
- Radio adverts playing on Absolute Radio, Radio X, Absolute 80’s and Absolute Radio 90’s
- YouTube advertising, targeting keyword searches, aimed to reach over nearly 1.8 million people
Sign up to Club Energy
If you're interested in signing up, just click the button below, create an account and join our loyalty scheme. If you are already an Club Energy member, why not log in?
Find Out More About The 'As Seen On TV' Glow-worm Energy Boiler
ErP A rated for efficiency - helping you to reduce your energy bills
Compact size will fit in kitchen cupboards
Highly efficient for lower running costs
Quiet Mark approved*
FREE 7 year guarantee out of the box with option to extend**